In September 2011, FairWarning® commissioned New London Consulting to develop a survey of United Kingdom patients of care providers to determine how patient privacy considerations impact the actual delivery of healthcare and to what degree patients believed healthcare executives and managers should be held accountable for healthcare privacy protections and breaches. The survey was designed to garner a baseline understanding of patient beliefs relative to a care providers' legal, ethical and moral responsibility to protect patient privacy. More importantly, the survey sought to measure how privacy considerations affect patient behaviours and decisions and influence patient care outcomes.

The survey was conducted using an online platform. Survey invitations were sent to more than 9,349 patients across the United Kingdom. Invitations to participate were sent to residents of England, Scotland, Wales, and Northern Ireland. The survey resulted in responses from participants of varying race, educational level, economic class, age and gender. The survey invitation resulted in participation of 1001 respondents.

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