Every year in November "MedTech" producers from throughout the world use the world's largest medical trade fair MEDICA in Düsseldorf to showcase the entire range of new products and services for health care. Here they meet with purchase decision-makers from a total of 120 nations. Of the 134,500 visitors to MEDICA 2011 one in two came from abroad.
The focal segments of the MEDICA trade fair (2011: 4,571 exhibitors) are clearly arranged according to halls: Electromedical Equipment/Medical Technology, Laboratory Technology/Diagnostics, Physiotherapy/Orthopaedic Technology, Medical Products (Commodities and Consumables), Information and Communication Technology, Medical Furniture as well as special Room Furnishing and Building Technology for Clinics and Surgeries.
MEDICA makes the link between technical applications and their application with regard to specific disease patterns by the interaction between the trade fair, with its integrated themed areas such as the MEDICA HEALTH IT FORUM (previously known as MEDICA MEDIA, in Hall 15), MEDICA VISION (innovation forum for research institutions, in Hall 3) and the MEDICA PHYSIO FORUM (in Hall 4) and the MEDICA Congress (Congress Center Düsseldorf/CCD South). The MEDICA Congress, which has regularly welcomed over 5,000 visitors in recent years, and featured some 200 seminars and courses, is the largest interdisciplinary advanced training forum in the field of medicine in Germany, with lectures focusing on key issues such as oncology, cardiology and age-related diseases like diabetes.
New programme highlights
One further programme highlight will be launched at MEDICA 2012: the MEDICA ECON FORUM organised by the Techniker Krankenkasse (TK, a German health insurance company), which will focus specifically on topics geared to the issued of interest to decision-makers in the health care system as well as presenting the new self-image of the insurance companies, which have started playing an active role in shaping the health care system.
Another new event this year is "FutureCare", a joint stand presented in cooperation with the IT industry association BITKOM, covering about 350 m² (in Hall 15) which will feature at current developments and solutions for IT-based health care. The "FutureCare health course" will depict scenes from the different areas of the health care system and illustrate them with medically relevant case studies on various guided tours, featuring, for example, the use of the electronic health card and the health professional card, the electronic patient and health record, doctor-to-doctor communication, doctor search and evaluation portals and the use of mobile devices in surgeries and hospitals as well a mobile and inpatient care.
This year will also see the return of the MEDICA TECH FORUM (in Hall 12), which was launched in 2010, and includes lectures in English on current trends in medical technology, for instance looking at topics such as clinical innovation and life cycle management or hospital hygiene concepts.
Held in parallel with MEDICA will be COMPAMED, the leading international marketplace for the upstream suppliers to the medical device technology sector (14 to 16 November).
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