Interactive TV and Mobile Phone Service Takes IMS MAXIMS Sponsored Award

IMS MAXIMSAn imaginative project to tackle health inequalities has won the IMS MAXIMS sponsored category for the best use of social media at the EHI Awards 2011. NHS Sefton, on Merseyside, is pioneering the use of digital TV and web-enabled mobiles to give the easiest, and broadest possible access to health information and services. The project even allows some patients to order repeat prescriptions, or book GP appointments, over their television sets and phones.

Shane Tickell, CEO of IMS MAXIMS, said: "One of the biggest challenges facing the NHS is the need to tackle health inequalities by ensuring that everybody has the same access to services and information. NHS Sefton really deserves our congratulations for this project because it clearly recognises the growing importance of modern digital communications and entertainment systems for achieving this goal. I would very much like to see services of this kind spring up all round the country as they can provide a valuable way for the health service to build strong links with hard-to-reach groups.

"This is the first year that the EHI Awards have included a social media in healthcare category and I believe it is a really valuable addition to this prestigious annual event. We were very pleased to sponsor this category and I was genuinely impressed by the projects that were entered. They help demonstrate the enormous range of talent which exists in the NHS and illustrate how it can be used to make the latest technology work for patients."

The primary care trust, in partnership with service providers Looking Local, has made information from its own website, from local public and third sector organisations, and from national partners such as NHS Choices, available in new ways.

David Hammond, Acting Engagement and Communications Manager and one of the Looking Local project team at the trust, said: "Many people in socially disadvantaged areas, who could really benefit from better access to health services and information, don’t have ready access to the internet on home computers. This can be a real issue as so much is becoming web-based. Our Looking Local project deals with this by letting people access the information and services they need by using their TV sets or mobile phones."

The project went live in early 2010 and user numbers have been rapidly increasing. One of its appeals is that it puts health information alongside other popular content, like local job vacancies.

About IMS MAXIMS
IMS MAXIMS specialises in developing clinical and administrative software solutions and currently supports more than 100 organisations and 10,000 users of IMS MAXIMS products. To find out more about IMS MAXIMS and its products visit www.imsmaxims.com.

About NHS Sefton and Looking Local
For more about NHS Sefton and Looking Local visit www.lookinglocal.gov.uk

About the ehi awards
This is the fifth annual EHI Awards, and is organised by E-Health Insider in association with BT. The winners were announced at a gala evening on Thursday 6 October 2011 at the Grand Connaught Rooms in central London. To find out more visit www.ehealthawards.com.

Most Popular Now

Artificial Intelligence Detects a New Cl…

Many mutations in DNA that contribute to disease are not in actual genes but instead lie in the 99% of the genome once considered "junk." Even though scientists have recently...

Essen University Medicine and Siemens He…

The Essen University Medicine, Germany's leading hospital company for digitalized medicine, and Siemens Healthineers, a world-leading medical technology company, plan to work together to develop the hospital of the future...

Final Cohort Selected For Pioneering Dig…

Propel@YH has announced the six start-ups to participate in its inaugural digital health accelerator programme, aimed at navigating the complex healthcare landscape and building an NHS-relevant business case. The Leeds-based...

New Kid on the Block: The Doctrina Acade…

The Doctrina Academy is a new service, developed by Doctrina, a video e-learning platform that reaches over 1,000,000 healthcare professionals (HCPs) from around the globe, helping them to switch ...

Gloucestershire Hospitals to Deliver EPR…

Gloucestershire Hospitals NHS Foundation Trust is moving to a 'clinical wrap' strategy to deliver an electronic patient record (EPR) and achieve the highest levels of digital maturity within five-years. The...

Efficacy and SilverCloud Health Supports…

A leading mental health service is using the digital mental health platform developed by SilverCloud Health to support a confidential NHS service for GPs in England. London-based Efficacy is offering...

Mobile Phone App Designed to Boost Physi…

Activity trackers and mobile phone apps are all the rage, but do they really help users increase and maintain physical activity? A new study has found that one mobile phone...

Application Period for an International …

The Master of Science (M.Sc.)in Medical Informatics (MMI) at European Campus Rottal-Inn (ECRI) in Pfarrkirchen - a branch of the Deggendorf University of Applied Sciences (THD - Technische Hochschule Deggendorf)...

NHS Prescribing is Back in the Spotlight…

Opinion Article by Dr Simon Hendricks, Product Innovation Manager and Clinical Strategy Lead, FDB (First Databank) Political will for better and safer prescribing in the NHS has fast gained momentum in...

Sectra to Provide Large Centralized Regi…

International medical imaging IT and cybersecurity company Sectra (STO: SECT B) has signed a five-year contract with North Tees and Hartlepool NHS Foundation Trust for the delivery of a regional...

IMI to Boost Patient Involvement in its …

The Innovative Medicines Initiative (IMI) is creating a 'pool' of patient experts to strengthen the role and voice of patients in IMI activities at both strategic and operational levels. IMI...