AbedGraham and Highland Marketing Partner to Boost Clinical Engagement and Accelerate Health IT Adoption

Highland MarketingGlobal efforts to enhance clinical engagement and accelerate the impact of digital technology in improving patient care, will be boosted by a new bilateral relationship between two organisations dedicated to supporting effective digital uptake in healthcare.

AbedGraham, an exclusively clinically based health IT consultancy, and healthcare technology PR and marketing communications provider Highland Marketing, have formed a partnership to combine important skill-sets now needed to support the large scale adoption of technology, and to effectively communicate the impact of digital health at a time of rising pressures.

The partnership will combine clinical, operational and policy based consultancy with proven PR, digital communications, marketing and sales acceleration skills and services. This will support organisations ranging from technology giants through to innovative small to medium sized enterprises (SMEs), in unlocking funding and accelerating their technologies across healthcare markets.

Expertise will also be available to organisations in tackling emerging information governance and cyber security threats in healthcare.

Dr Saif Abed, a founding partner at AbedGraham, who was an NHS doctor prior to serving as a medical director and clinical safety officer for several large technology companies, said: "There is now unprecedented recognition for the role clinicians can and must play in ensuring healthcare has a sustainable digital future. We have partnered with Highland Marketing to ensure that technology suppliers communicate their successes effectively, by addressing important issues such as improving clinical outcomes, creating value for money and aligning with transformation initiatives at home, in the NHS and across the globe."

Mark Venables, CEO of Highland Marketing, said: "Partnering with AbedGraham expands our team’s expertise to new clinical areas, allowing us to provide clients with an important perspective and understanding of healthcare policy, cyber security and clinical safety. This will help to ensure their technologies are aligned to market and customer needs, and builds on our extensive network of seasoned marketers, PR experts, ex-journalists and former NHS personnel, who all share a strong belief in technology playing a central role in transforming health services. We want to see every healthcare provider benefit from advancements in digital innovation - whether that comes through SMEs and funded start-ups, or large scale global providers."

The combined offering is now being made available to organisations at the forefront of delivering innovation in healthcare, including the partners’ existing clients. 

  AbedGraham has worked with international technology companies including Microsoft, Imprivata, Citrix, Hewlett Packard Enterprise, Hyland Software and Nuance Communications, providing clinically led strategic and operational advisory services. Its founders are accredited by NHS Digital to provide clinical risk management advice, and the company also currently operates in Ireland providing advisory services for healthcare providers.

Highland Marketing, supports a significant number of healthcare and technology suppliers, ranging from innovative SMEs through to large scale multinational software, technology and services vendors, providing them with a means to effectively communicate their innovations to the healthcare market. Its work includes the creation and delivery of high impact communications campaigns, utilising a full range of channels and extensive media relations to share stories of how technology is making a meaningful difference to care.

About AbedGraham
AbedGraham is an exclusively clinically-based, healthcare IT consultancy, providing strategic and operational advisory services to support market research, strategy development, sales engagement, project management and risk compliance, for large technology vendors through to innovative small to medium sized enterprises expanding in European public sector healthcare.

These services support our clients to engage clinical leaders and c-level executives, unlock funding for major IT investments and respond to the evolving expectations of their target markets and customers. We achieve this through our experience and knowledge as frontline clinicians, policy analysts and technology strategists.

About Highland Marketing
Highland Marketing develops and delivers targeted, high impact PR, marketing and communications programmes specifically to help organisations in the healthcare and technology sector. With a well proven and demonstrable track record of working with a range of clients since 2002, we have detailed, specialist knowledge of the healthcare marketplace.

Having an extensive network in healthcare is core to achieving success for our clients and our team consists of some of the best in the business, including seasoned marketers, PR experts, ex journalists and NHS and c-suite personnel.

For further information contact Mark Venables on +44 (0) 7973 172894 or This email address is being protected from spambots. You need JavaScript enabled to view it., or visit www.highland-marketing.com.

Most Popular Now

Leading Health Systems Sign On to Delive…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has announced the expanding adoption of its Population Health Management solutions with health systems across the globe, including...

Pflegetiger Adds Digital Health Ventures…

Since summer 2016, Pflegetiger has been developing its innovative concept of neighborhood care, a concept designed to make in-home care attractive for care professionals again. The company's revolutionary approach -...

Can Virtual Reality be Used to Manage Pa…

Virtual reality has emerged into popular culture with an ever-widening array of applications including clinical use in a pediatric healthcare center. Children undergo necessary yet painful and distressing medical procedures...

MSD Innovation Factory is Looking for Di…

MSD is looking for innovators to solve 7 health-related challenges. One of them seeks to support anaesthesiologists with their continuous education (e.g. at the operation room) or their team building...

Integrated Lab-on-a-Chip Uses Smartphone…

A multidisciplinary group that includes the University of Illinois at Urbana-Champaign and the University of Washington at Tacoma has developed a novel platform to diagnose infectious disease at the point-of-care...

Free iPhone App could Guide MS Research…

For some diseases, a simple blood test is all that's needed to estimate severity or confirm a diagnosis. Not so for multiple sclerosis. No single lab test can tell doctors...

Giving Rookie Dads the Online Info they …

Expectant and new parents often turn to the internet for parenting prep, but it turns out that dads often don't seem to find the information they say they need about...

B.Braun Accelerator Call for Innovative …

B. Braun is one of the world's leading providers and manufacturers of healthcare solutions today. The company employs more than 60,000 employees in 64 countries and is looking for European...

Artificial Intelligence to Evaluate Brai…

Researchers at the University of Helsinki and the Helsinki University Hospital (HUH), Finland, have developed software based on machine learning, which can independently interpret EEG signals from a premature infant...

'NHS Cyber Security Batsignal' Peer-to-P…

The two chairs of the largest independent communities of NHS digital leaders will launch the 'NHS Cyber Security Batsignal', a new peer-to-peer cyber security warning alerting system, at the first...

New Highlights in the Programme for MEDI…

13 - 16 November 2017, Düsseldorf, Germany. The number of people in Germany who work in the health sector has increased to more than seven million for the first time during...