Highland Marketing Recruits Strategy and Content Director to Support Continued Growth and Help Clients Promote Healthcare IT Innovations

Highland MarketingPR and marketing agency Highland Marketing has appointed Lyn Whitfield to the new post of strategy and content director. Whitfield is a journalist by background, who has specialised in writing about and working for the public sector and the NHS, and the IT companies who are seeking to digitise healthcare.

She brings to Highland Marketing a wealth of knowledge about NHS policy and a thorough understanding of the opportunities and challenges faced by those seeking to work with it on innovative products and new ways of working.

She will provide strategic advice and content support to the agency as it continues its expansion, and will work with clients on thought leadership, case studies, and other effective communications.

Highland Marketing chief executive officer Mark Venables said: “We are a dedicated partner for healthcare technology organisations that want to make a real impact in healthcare.

"Our knowledge of the sector and our range of PR, marketing, and content creation skills are vital assets and Lyn will strengthen these, while bringing a fresh perspective to our work and our clients."

Whitfield started her career in local newspapers, but has specialised in working for professional and B2B publications focused on healthcare and healthcare IT for almost twenty years.

She has also worked with think-tanks and public bodies on major projects with a publication or communication aspect, and with blue-chip companies working in healthcare IT.

She said: "Joining Highland Marketing is an opportunity for me to use my skills in a new environment, to promote the growth of the agency, and to support its clients.

"I am very much looking forward to the challenge and, in particular, to working with companies looking to introduce innovative and effective technology to the NHS, its staff and patients."

About Highland Marketing
Highland Marketing develops and delivers targeted, high impact PR, marketing and communications programmes specifically to help organisations in the healthcare and technology sector. With a well proven and demonstrable track record of working with a range of clients since 2002, we have detailed, specialist knowledge of the healthcare marketplace.

Having an extensive network in healthcare is core to achieving success for our clients and our team consists of some of the best in the business, including seasoned marketers, PR experts, ex journalists and NHS and c-suite personnel.

For further information contact Mark Venables on +44 (0) 7973 172894 or This email address is being protected from spambots. You need JavaScript enabled to view it., or visit www.highland-marketing.com.

Most Popular Now

How Blockchain Technology will Change th…

Opinion Article by Michael Krusche, founder and CEO of K&C. Let's imagine a world where all medical information about a patient is securely kept within a single system, and they can...

mHealth as Effective as Clinic-Based Int…

A mobile health (mHealth) intervention was found to be as effective as a clinic-based group intervention for people with serious mental illness in a new study published online in Psychiatric...

Mobile Health Technology can Potentially…

Mobile health technology has the potential to transform the way we prevent and manage heart disease, but there are unanswered questions about how to optimize this technology and maintain engagement...

New Computational Tool could Help Optimi…

Scientists have developed a novel computational approach that incorporates individual patients' brain activity to calculate optimal, personalized brain stimulation treatment for Alzheimer's disease. Lazaro Sanchez-Rodriguez of the University of Calgary...

First Call for Science and Technology at…

Participate in the first ever ESC Digital Health Call for Technology, for the chance to present your innovations, your technology or your products at ESC Congress 2018 in front of...

Siemens Healthineers Assists Swiss Post …

To expand its portfolio in the area of eHealth, Swiss Post will make use of the Siemens Healthineers eHealth Solutions(1) in the future. The eHealth solution offered by Swiss Post...

Philips Expands its Therapeutic Care Bus…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced that it has acquired Remote Diagnostic Technologies (RDT), a UK-based leading innovator of advanced solutions for the...

Joined-Up Health & Care Conference M…

InterSystems, a global leader in health information technology, will be celebrating a double anniversary at its annual Joined-Up Health & Care conference. This year’s event at The Belfry, Sutton Coldfield...

Ingestible 'Bacteria on a Chip' could He…

MIT researchers have built an ingestible sensor equipped with genetically engineered bacteria that can diagnose bleeding in the stomach or other gastrointestinal problems. This "bacteria-on-a-chip" approach combines sensors made from...

FDA Takes New Steps to Advance Digital H…

Today, the FDA is opening a docket to solicit feedback on important provisions of the 21st Century Cures Act ("Cures Act"). The Cures Act amended the Federal Food, Drug, and...

Mobile App for Autism Screening Yields U…

A Duke study of an iPhone app to screen young children for signs of autism has found that the app is easy to use, welcomed by caregivers and good at...

Open Call MSCA-IF-2018: Individual Fello…

The goal of the Individual Fellowships is to enhance the creative and innovative potential of experienced researchers, wishing to diversify their individual competence in terms of skill acquisition through advanced...