Highland Marketing Forms Alliance with Experiential HealthTech

Highland MarketingAn alliance between Highland Marketing and Experiential HealthTech will be announced at this year's Digital Health Rewired, with both companies exhibiting from stand B14. Highland Marketing is a full-service marketing, content and PR agency, specialising in health technology, while Experiential HealthTech is an independent consultancy providing strategic analysis and advice to companies operating in health and the wider healthcare ecosystem.

The alliance will enable the two companies to offer an end to end consultancy practice and a broad range of marketing services to international and UK companies that either want to enter this dynamic market or review their portfolio and partnership base to remain relevant at a time of rapid political and technological change.

Mark Venables, chief executive of Highland Marketing, said: "The alliance between Highland Marketing and Experiential HealthTech will enable health tech companies to access market insight and to use it to develop innovative marketing strategies in the most efficient and effective way possible.

"It will help companies to align their products and services to genuine customer needs, and hone this into tailored marketing activity with proven impact. As such, this new alliance will give health tech vendors and new market entrants the best chance possible of successful market entry, strategic brand refresh, sales and service development and, ultimately, business growth.

"We look forward to meeting companies interested in this unique opportunity on the second day of Digital Health Rewired at Olympia London on 26 March."

The alliance will provide mutual benefit to Highland Marketing and Experiential HealthTech by enabling the two companies to advise clients of each other's services.

It will also complement other relationships that Highland Marketing has established, such as the partnership with clinician-as-a-service provider AbedGraham.

Andrena Logue, the strategic advisor and healthcare technology analyst behind Experiential HealthTech, said: "Our synergies mean we have the opportunity to create a unique, integrated advisory and marketing offer.

"Through the alliance, we will have the capacity to provide strategic and tactical advice to international and indigenous companies of all sizes that want either to work within the healthcare ecosystem, or to reposition themselves to meet the rapidly changing needs of a more assertive NHS, as it looks to deliver value-based care at-scale.

"There will be significant opportunities for tech companies as the NHS continues to reconfigure in response to the demand and financial pressures it is facing. However, whether vendors are offering innovation from within hardware, clinical solutions and services, cloud computing, augmented intelligence, Internet of Things, unified communications and collaboration, or security, such opportunity will only be realised if grounded in pragmatism.

"The alliance between Highland Marketing and Experiential HealthTech will support companies that want to make their mark in this exciting and evolving space."

About Highland Marketing

Highland Marketing is a full-service marketing and communications agency, specialising in healthcare technology, that has built an unrivalled reputation over 17 years. Its founders, Susan and Mark Venables, are well-known in the industry and support clients ranging from global organisations to well-funded start-ups.

About Experiential HealthTech

Experiential HealthTech has been founded by Andrena Logue, who has 25 years’ experience of working with tech vendors globally. As an experienced B2B analyst, she brings a relentless focus to delivering a high-quality service that covers the issues most pertinent to established and new entrants to the healthcare and allied sectors, helping them to become a trusted advisor to customers looking to embed 'clinical grade' transformation.

About Digital Health Rewired

Digital Health Rewired is a new health tech event taking place at Olympia London on 25 and 26 March. It comprises a leadership summit, conference and exhibition and pitch fest, and Highland Marketing is supporting the conference and exhibition by taking a stand on 26 March. Both members of the new alliance will be on stand B14.

Most Popular Now

NHS and Patients to Benefit from New Par…

IMS MAXIMS and Secure Exchange Solutions have announced a partnership to offer mobile, secure and cost-effective provider-to-provider and provider-to-patient communications to NHS organisations, GP practices and patients.

International Master's in Digital Health

The Master of Science (M.Sc.) in Medical Informatics (MMI) at European Campus Rottal-Inn (ECRI) in Pfarrkirchen - a branch of the Deggendorf University of Applied Sciences (THD - Technische Hochschule...

Digital Medicine: The Opportunities and …

9 - 11 April 2019, Berlin, Germany. Be it preventive healthcare for dementia using intuitive apps, anonymous hospital hygiene inspections using IoT sensors, or VR applications that let hemiplegic patients live...

Highland Marketing Forms Alliance with E…

An alliance between Highland Marketing and Experiential HealthTech will be announced at this year's Digital Health Rewired, with both companies exhibiting from stand B14. Highland Marketing is a full-service marketing...

Google Research Shows How AI can Make Op…

As artificial intelligence continues to evolve, diagnosing disease faster and potentially with greater accuracy than physicians, some have suggested that technology may soon replace tasks that physicians currently perform. But...

Virtual Reality could be Used to Treat A…

Playing games in virtual reality (VR) could be a key tool in treating people with neurological disorders such as autism, schizophrenia and Parkinson's disease. The technology, according to a recent...

Open Call SC1-HCC-02-2019: Support for t…

In the past years several open service platforms for Active and Healthy Ageing domains have been developed, originating from the medical, independent living, and IoT domain. These platforms aim at...

Have an Innovative Digital Health Soluti…

G4A Partnerships are a great opportunity to get your solution in front of Bayer executives and decision makers. All the applications will be reviewed by key stakeholders who have global...

The Moore Blatch Silicon Cup Opens for E…

This year's Moore Blatch Silicon Cup has been launched and is now open for IT companies to enter. The event takes place over 26 - 27 September on the Isle...

MEDICA 2019: Clear Focus on Future Topic…

18 - 21 November 2019, Düsseldorf, Germany. As a result of the final phase of exhibitor registrations for the world’s leading medical trade fare MEDICA 2019 in Düsseldorf, one thing is...

Artificial Intelligence Sheds New Light …

What happens inside a cell when it is activated, changing, or responding to variations in its environment? Researchers from the VIB-UGent Center for Inflammation Research have developed a map of...