The alliance will enable the two companies to offer an end to end consultancy practice and a broad range of marketing services to international and UK companies that either want to enter this dynamic market or review their portfolio and partnership base to remain relevant at a time of rapid political and technological change.
Mark Venables, chief executive of Highland Marketing, said: "The alliance between Highland Marketing and Experiential HealthTech will enable health tech companies to access market insight and to use it to develop innovative marketing strategies in the most efficient and effective way possible.
"It will help companies to align their products and services to genuine customer needs, and hone this into tailored marketing activity with proven impact. As such, this new alliance will give health tech vendors and new market entrants the best chance possible of successful market entry, strategic brand refresh, sales and service development and, ultimately, business growth.
"We look forward to meeting companies interested in this unique opportunity on the second day of Digital Health Rewired at Olympia London on 26 March."
The alliance will provide mutual benefit to Highland Marketing and Experiential HealthTech by enabling the two companies to advise clients of each other's services.
It will also complement other relationships that Highland Marketing has established, such as the partnership with clinician-as-a-service provider AbedGraham.
Andrena Logue, the strategic advisor and healthcare technology analyst behind Experiential HealthTech, said: "Our synergies mean we have the opportunity to create a unique, integrated advisory and marketing offer.
"Through the alliance, we will have the capacity to provide strategic and tactical advice to international and indigenous companies of all sizes that want either to work within the healthcare ecosystem, or to reposition themselves to meet the rapidly changing needs of a more assertive NHS, as it looks to deliver value-based care at-scale.
"There will be significant opportunities for tech companies as the NHS continues to reconfigure in response to the demand and financial pressures it is facing. However, whether vendors are offering innovation from within hardware, clinical solutions and services, cloud computing, augmented intelligence, Internet of Things, unified communications and collaboration, or security, such opportunity will only be realised if grounded in pragmatism.
"The alliance between Highland Marketing and Experiential HealthTech will support companies that want to make their mark in this exciting and evolving space."
About Highland MarketingHighland Marketing is a full-service marketing and communications agency, specialising in healthcare technology, that has built an unrivalled reputation over 17 years. Its founders, Susan and Mark Venables, are well-known in the industry and support clients ranging from global organisations to well-funded start-ups.
About Experiential HealthTechExperiential HealthTech has been founded by Andrena Logue, who has 25 years’ experience of working with tech vendors globally. As an experienced B2B analyst, she brings a relentless focus to delivering a high-quality service that covers the issues most pertinent to established and new entrants to the healthcare and allied sectors, helping them to become a trusted advisor to customers looking to embed 'clinical grade' transformation.
About Digital Health RewiredDigital Health Rewired is a new health tech event taking place at Olympia London on 25 and 26 March. It comprises a leadership summit, conference and exhibition and pitch fest, and Highland Marketing is supporting the conference and exhibition by taking a stand on 26 March. Both members of the new alliance will be on stand B14.