New website leads the way in raising awareness of RFID

A new website launched by Informationsforum RFID aims to educate German consumers about the possible applications of radio frequency identification (RFID) in everyday life and consumer products.

Users can click on any category, ranging from 'refrigerator' to 'children' and 'mobile phones' to 'medicine' to read a short passage on how RFID is affecting people's lives in these areas.

Radio Frequency Identification is a method of identifying unique items using radio waves. Typically, a reader communicates with a tag, which holds digital information in a microchip.

Radio Frequency IDentification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves. Chip-based RFID tags contain silicon chips and antennas. Passive tags require no internal power source, whereas active tags require a power source.

Andrea Huber, the Head of Informationsforum RFID, said: "We want to animate RFID for consumers to help them take a better look at it, and to become a resource for questions about RFID."

Informationsforum RFID is also working with partners in the Netherlands (RFID Platform Nederland) and the UK (National RFID Centre), to raise public awareness and acceptance of RFID technology in their respective countries and ensure that RFID projects are implemented in a responsible manner.

The launch of the website, RFIDABC, comes hot on the heels of the results of a public consultation on RFID, organised by the European Commission. The consultation found that the public is under-informed and that privacy concerns about the use of radio frequency identity (RFID) systems need to be resolved to ensure that the technology is widely accepted and used to its full potential.

"In our first analysis of the results of the public consultation, the challenges are much clearer," said Viviane Reding, the EU's Information Society Commissioner. "We need to make considerably greater efforts to explain the risks and benefits of RFID to the wider public. It is no longer just a playground for technologists and lawyers."

She outlined various steps to allay these concerns. These include the use of privacy-enhancing technologies, such as clear labelling of tags; and ensuring more transparency regarding the risks and opportunities of RFID.

"Technologists tell me that many of the privacy concerns are unfounded. Fine. If this is the case then I am sure we can win over public opinion by explaining where there are risks and where there are not," Ms Reding argued.

She added that more than half of consultation respondents wanted the RFID industry to be governed through legislation rather than self-regulation.

The Commission plans to use the 2,200 responses to the consultation to decide how Europe can best benefit from RFID technology and how to tackle associated security and privacy issues.

The EU is expected to draft new RFID legislation next year.

For more information on RFIDABC, please visit:
http://rfidabc.de/

For more information on Informationsforum RFID, please visit:
http://www.info-rfid.de/

For more information on the Commission's Consultation on RFID, please visit:
http://europa.eu.int/information_society/
policy/rfid/index_en.htm

Copyright ©European Communities, 2006
Neither the Office for Official Publications of the European Communities, nor any person acting on its behalf, is responsible for the use, which might be made of the attached information. The attached information is drawn from the Community R&D Information Service (CORDIS). The CORDIS services are carried on the CORDIS Host in Luxembourg - http://cordis.europa.eu.int. Access to CORDIS is currently available free-of-charge.

Most Popular Now

Using Artificial Intelligence to Predict…

Thyroid nodules are small lumps that form within the thyroid gland and are quite common in the general population, with a prevalence as high as 67%. The great majority of...

NHS Health Tech Team of the Year Named

A pioneering NHS trust has been recognised at the 2019 HTN Awards for its innovative work using InterSystems technology to help enhance care for hundreds of thousands of patients. North...

Philips and Klinikum Stuttgart Hospital …

Royal Philips (NYSE:PHG, AEX:PHIA), a global leader in health technology, and German Klinikum Stuttgart hospital, the largest provider in the region, announced they have signed a comprehensive 10-year innovation partnership...

Personalised and Powerful: UK to Lead Ne…

The UK will be transformed into a global hub for radiotherapy research, pioneering the use of the latest techniques such as FLASH radiotherapy and artificial intelligence, with a new £56...

Innovations for Tomorrow's Healthcare - …

18 - 21 November 2019, Düsseldorf, Germany. Groundbreaking innovations shape tomorrow's medical progress. At this year's MEDICA, visitors can find out what these exemplary innovations will be like in the here...

SilverCloud Health Marks World Mental He…

More than 300,000 people suffering with mental health disorders such as anxiety and depression have now been treated through innovative digital therapy programmes developed as a result of a partnership...

Siemens Healthineers Closes ECG Manageme…

Siemens Healthineers AG has completed the acquisition of a majority stake in ECG Management Consultants, a leading U.S. healthcare advisory firm, with an effective date of November 1, 2019. The...

Doctors Give Electronic Health Records a…

The transition to electronic health records (EHRs) was supposed to improve the quality and efficiency of healthcare for doctors and patients alike - but these technologies get an "F" rating...

AI Predicts which Pre-Malignant Breast L…

New research at Case Western Reserve University could help better determine which patients diagnosed with the pre-malignant breast cancer commonly as stage 0 are likely to progress to invasive breast...

Nuance and Microsoft Partner to Transfor…

Nuance Communications Inc. and Microsoft Corp. have joined forces to help transform healthcare delivery for a more sustainable future. Together, the companies will accelerate the delivery of ambient clinical intelligence...

MEDICA 2019 + COMPAMED 2019 Bring in ove…

18 - 21 November 2019, Düsseldorf, Germany. More dynamic, more digital and more networked than ever: the medical industry is taking strides into the future. If you want to be in...

Telehealth Effectively Diagnoses / Manag…

A recent study of 368 pregnant mothers, led by Bettina Cuneo, MD, director of perinatal cardiology and fetal cardiac telemedicine at Children's Hospital Colorado, found that fetal congenital heart disease...