Building on Lifeline's more than 38 years of experience in empowering seniors, GoSafe incorporates many of Philips' trusted features and expands PERs functionality beyond the home, providing users access to the Philips Lifeline Response Center 24 hours a day, 7 days a week.

"Philips Lifeline's legacy is built around helping seniors age with grace and independence," said Rob Goudswaard, senior director of Product and Service Programs for Philips Home Monitoring. "Our intention is that GoSafe will provide users with the confidence to get back to activities or go to places they have scaled back on, knowing that help is easily accessible."

Philips Lifeline is redefining the PERs category and changing the way people think about aging. GoSafe provides a number of advantages, including:

• Widely adopted AutoAlert fall detection capabilities that can automatically detect a fall and place a call for help if it detects a fall and the user is unable to push the GoSafe button
• Two-way cellular voice communication
• Use of up to seven user-locating technologies designed to help identify the user's location in a variety of situations
• A single, attractive, easy to wear, waterproof button. The button is all the user needs to access help while at home or on the go
• A power-efficient design that allows up to seven days between charges, and a senior-friendly charging cradle that allows the GoSafe help button to be worn even while charging
• System pairing with an in-home communicator to maximize performance, redundancy and reliability
• Offered by Philips Lifeline, an FDA registered medical device manufacturer

Similar to the existing Philips Lifeline service, users wear the GoSafe button around their neck as a pendant at all times, both inside and outside the home. In the event of an emergency, the user can push the button to initiate a call for help to the Lifeline Response Center or, if a fall is detected, the AutoAlert feature can automatically place a call to the Lifeline Response Center without the need of the user pushing the button.

"Caregivers often worry about their parents leaving their homes as they age," Goudswaard added. "GoSafe will give caregivers peace of mind and help them worry less about their loved ones staying safe during everyday activities; and seniors the courage to continue to live their lives independently."

• Philips Healthcare's Profile

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare.