MEDICA and COMPAMED 2016 Provide a Powerful Stimulus for the International Medical Technology Industry

14 - 17 November 2016, Düsseldorf, Germany.
Once again, the world's biggest medical trade fair MEDICA and the leading international supplier trade fair COMPAMED, which take place in Düsseldorf, have provided a powerful stimulus for the international medical technology industry. For each of the four days of the fair, from 14 to 17 November 2016, specialists from all sectors of the health industry ensured that the daily intake of visitors was consistently high (127,800 / equal to last year's number) in the trade fair's 19 halls, which were fully booked by exhibitors.

In addition to exciting topics which have been "electrifying" everyone in the sector, no matter where they are from (the keyword here is digitisation), it has been noticeable that, above all, the business relationships between providers and clients have fundamentally changed. Pure product orientation is a thing of the past. Medical technology companies negotiate systems partnerships with hospitals and medical facilities that are designed for the long term within the scope of comprehensive process optimisation.

"Now more than ever, medical technology companies are focusing on top decision makers on the demand side, particularly those from hospital management and purchasing bodies. MEDICA fully lives up to this trend. Over 80 percent of our trade visitors have significant decision making power," summarises Joachim Schäfer, Managing Director of Messe Düsseldorf. Other factors could come into play for the more than 5,000 MEDICA 2016 exhibitors (the largest exhibitor number to date) with respect to the export business, which is experiencing a particularly high growth rate. Joachim Schäfer explains: "The MEDICA, as a space for global business and creating contacts in all important markets, is simply unmissable. Our specialist visitors came from over 140 different countries, with Asian emerging countries being particularly well represented. Around 60 percent were international visitors, which is a new high."

Richard Wolf GmbH provides a particularly strong example of how a provider for individual specialist products can transform itself into a comprehensive solution system provider. The company, originally known for its endoscope systems, exhibited, among other items, a new ENT diagnostic navigation system in Düsseldorf and now also offers solutions for operation-theatre integration. This integration comprises the centralized control of different devices and equipment (from different manufacturers) in operating theatres. Richard Wolf GmbH underlines this change in position with a new approach to its MEDICA presentation. "In terms of strategy, we are now concentrating on selling entire systems as opposed to individual instruments. Consequently, we have also changed our distribution structure - we are pulling away from general traders and converting to distributors with expertise in specialist fields. We use MEDICA in the traditional manner to find new contacts within the market," says Jürgen Steinbeck, CEO of the Richard Wolf Group, describing the targeted process.

One subject that currently affects almost all exhibitors and visitors equally, and which was also on the lips of everyone in the conference halls, is the rapidly advancing digitisation of the healthcare industry, which aims to connect the actors in the treatment process. In addition to the exhibitors' innovations, the integrated MEDICA forums (i.e. the MEDICA HEALTH IT FORUM and the MEDICA CONNECTED HEALTHCARE FORUM) provided a wide range of offers which corresponded to this subject, which were attended by a great number of visitors.

Diverse conference programme proves to be an expert magnet
The essential market trends were also expanded upon with the content of the accompanying conference and convention programme, which were oriented to target groups. They were, as usual, very well attended. Among others, the MEDICA PHYSIO CONFERENCE, with its main theme this year of "Joints and Joint Replacement", and the MEDICA MEDICINE SPORTS + CONFERENCE, oriented towards specialists from the sport and preventative medicine sector, serve as excellent examples here.

The 39th German Hospital Conference offered [around 2,000 participants] a multitude of health politics and practice-oriented sessions as part of this year's general theme of "Shaping the Future", serving as a significant communication platform for clinical management. The most famous visitor was the German Federal Minister of Health, Hermann Gröhe, who caught up on selected innovations for modern and connected patient-centred care on a tour of the exhibition after the opening of MEDICA 2016 and the German Hospital Conference.

In connection with MEDICA, COMPAMED was held for the 25th time. COMPAMED is a leading event for the supplier market in medical technology manufacturing. In both halls (8a and 8b) the [19,000 visitors] could find out about innovations and relevant trends in product development from the 774 exhibitors from 37 countries, as well as in two expert forums.

Dates of the next MEDICA + COMPAMED in Düsseldorf: 13 - 16 November 2017

For further information, please visit:
http://www.medica-tradefair.com

Most Popular Now

Sanofi and Google to Develop New Healthc…

Sanofi and Google will establish a new virtual Innovation Lab with the ambition to radically transform how future medicines and health services are delivered by tapping into the power of...

Call for Startup Pitch Day @ Villeroy …

The Startup Pitch Day is a competition to identify innovative Startups with the aim of creating potential cooperation with Villeroy & Boch Innovations GmbH. Therefore 10 startups are invited to...

Oxford Health Uses Oxehealth Technology …

Oxford Health NHS Foundation Trust has introduced a new observation protocol for checking the safety of patients with severe mental health conditions at night, after a formal evaluation of technology...

3D Body Mapping could Identify, Treat Or…

Medical advancements can come at a physical cost. Often following diagnosis and treatment for cancer and other diseases, patients' organs and cells can remain healed but damaged from the medical...

QUIBIM to Develop Platform in Leading Re…

QUIBIM is helping to advance knowledge of the most lethal pediatric tumors through EU-funded project PRIMAGE, which exploits precision information from medical imaging to establish tumor prognosis, and expected treatment...

Wearable Technology to Personalize Lu-17…

Researchers at the University of Washington in Seattle, Washington, are developing a user-friendly (worn at home) vest with technology that collects data to tailor personalized therapy for patients with metastatic...

MEDICA App COMPETITION 2019 Launches

18 - 21 November 2019, Düsseldorf, Germany. Held in Düsseldorf, the world's leading medical trade fair, MEDICA, is also the world’s number 1 when it comes to start-ups in the health...

Siemens Healthineers, the University of …

Siemens Healthineers, University of Missouri System (UM System) and University of Missouri Health Care (MU Health Care) launch "Alliance for Precision Health." The ten-year collaboration will bring the partners' expertise...

Consumers Less Attentive to News Content…

Heart rate variability decreases and changes in sweat are muted when viewing video news content on smaller screens. Both are indications of reduced attentiveness and engagement with content, according to...

Advanced Therapies Feature in New IMI Ca…

Advanced therapies are a major part of new Innovative Medicines Initiative (IMI) Calls for proposals. The two advanced therapies topics aim to accelerate research into advanced therapies for rare diseases...

Medtech Industry Calls on All Stakeholde…

MedTech Europe released today a call to action towards digital health interoperability, endorsing the European Commission's Electronic Health Record Exchange Format released on 6 February 2019. The statement also called...